Lego expand in China

Today Lego has 60 stores in China. At the end of the year the toymaker plan to open 80 more locations together with the local partners according to Reuters. The US and European market has declined for the danish toymaker last year, but China has a large potential. At present China accounts for less than 10 percent of Lego’s over all sales. They have ambition to expand their business over the coming years.