This year Lego offers a free exclusive 20th anniversary set, Battle of Hoth, with purchases over €72. During the period 3rd to 6th of May they will have special offers on different Star Wars sets and double VIP points.
You get a free LEGO Star Wars Mystery Box worth up to €29.95 on purchase over €84 between 11-15 of April. The Item code is 5005704. I heard that the box is already out of stock at Lego online store.
Each Mystery Box contains five items, ranging from LEGO Star Wars minifigures, ships, figures and keyrings plus a voucher with a unique code to get a chance to win an exclusive, limited-edition LEGO Star Wars figure!
There are 18 Minifigures in the serie. It is a mix of characters from different movies like Hercules, Aladdin and Frozen. Minifigures to try to find are for example Hercules, Hades, Princess Jasmine, Jafar, Elsa and Anna. There are also some from the tv show Ducktales with Scrooge McDuck and Donald Duck’s nephews.
Lego has revealed the new theme Hidden Side which combines the real world and the digital. There are eight new sets where Jack, Parker and Professor JB try to capture the ghosts which are taking over their hometown Newbury. You need to use the physical models as well as interacting with your phone in the AR game to stop the ghosts from haunting the town. Lots of nice details in the different sets!
Today Lego has 60 stores in China. At the end of the year the toymaker plan to open 80 more locations together with the local partners according to Reuters. The US and European market has declined for the danish toymaker last year, but China has a large potential. At present China accounts for less than 10 percent of Lego’s over all sales. They have ambition to expand their business over the coming years.
Lego is one of many exhibitors at this year’s Toy Fair in London from the 22nd – 24th of January. Last year the Danish company didn’t attend the exhibition. Hopefully they will reveal some of this year’s line up. Lego is usually very secretive before a product launch. Maybe they will display some awesome Lego sets!
I love popcorn! In this set you can make the popcorn pop and move around inside the popcorn cart. It also contains one minifigure which holds a popcorn cup. It’s a must have for me!
18 Lego professional builders have built a full scale Chevy Silverado for Chevrolet. The car company will display the model during the public days from 19-27 January at the Detroit Auto Show. It took the builders over 2,000 hours to assemble the 334 544 bricks.
During the winter we have some serious dark months in Sweden. In the darkness the grand department store Åhléns Stockholm light up their traditional Christmas decoration. Fortunately this time with Lego. Here are a few pictures!
Lego has released 16 of the upcoming Lego the Movie 2 winter sets.
Here are the sets:
70820 LEGO Movie Maker, 70821 Emmet and Benny’s Build and Fix Workshop, 70822 Unikitty’s Sweetest Friends EVER, 70823 Emmet’s Thricykle, 70824 Queen Watevra Wa’Nabi, 70825 Queen Qatevra’s Build Whatever Box, 70826 Rex’s Rex-treme Offroader, 70828 Pop-Up Party Bus, 70831 Emmet’s Dream House / Rescue Rocket, 70832 Emmet’s Builder Box, 70833 Lucy’s Builder Box, 70834 Metalbeard’s Heavy Metal Motor, 70835 Rex’s Rexplorer, 70836 Battle-Ready Batman and Metalbeard, 70841 Benny’s Space Squad, Benny and 3 astronauts. I really like the pink and blue astronauts in the seventies look plus that there are many new elements and colours.